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The Gold-en Rule: Women Like Sex, Too!
Ann Summers was a pretty successful sex toy shop, except for one little thing. It had a seedy reputation. Many customers were just too embarrassed to walk in, and women… well, let’s just say it was no place for a lady.
For owner David Gold, it was part of the territory. “Ladies” would never buy a sex toy anyway, so why would he care about how they felt? It was a “niche” industry, a “specialty” store. Some people liked it, some people don’t.
Now see the flaw in that reasoning? Great, mind-blowing sex is the one thing that everyone likes. They may not publicly display their Thrusting Bear Rabbit Vibrator on their fireplace mantle, or entertain their mother in law with stories of the simultaneous clit-and-anus stimulation of the Double Bunny (with rotating shaft and multi-speed functions, too!). But they’ll want it, and use it, sometimes twice in a row.
Jacqueline Gold, David’s daughter and a woman with a healthy appreciation of her own sexual needs, realized that the only thing wrong with the sex toy shop was its distribution methods. Women didn’t like walking into a store, several plstic disembodied penises propped on shelves like an eerie Salvador Dali porn movie.
It had to be more women friendly—but how? Then she attended a Tupperware-style party in 1981, and its premise of friends getting together to look at different products in the privacy and comfort of somebody’s home. Aha, Jacqueline thought, and quickly scheduled the first of many sex toy soirees.
The parties were a hit, and Jacqueline pitched the idea to her father and the members of the board. Naturally, they were skeptical. 'Well women aren't even interested in sex so why would this idea work?" one clearly sexually frustrated executive asked.
Jacqueline convinced them to give it a try—and several millions of pounds later, the members of the board have come to agree that yes, women are interested in sex. The Ann Somers empire has expanded to over 150 stores (including the Knickerbox Chain) and the profits just keep on…coming. (We will resist the urge to turn that into a pun.)
But more than the money, and the right to tell her father a big fat “I told you so”, Jacqueline has changed the sex toy industry and even the way that women view sex at all. You’ve got to feel good about your body, let go of your inhibitions, and let yourself have a little fun in the bedroom.
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